In this post, I will be designing a conceptual logo incorporating my name and an object/subject that tells you something about me.
Amy’s Cherries Logo
In this logo design, I incorporated my first name in lower case tied within a cherry.
I was drawn to cherries by the crimson shade (my favourite colour) and the use of cherries in fashion, music, and other art forms. From my viewpoint, I see cherries as this sweet, feminine, and sensual fruit. In Post-medieval times, cherries in art represented innocence but also sex. This way, cherries were “used to talk about sins of the flesh” Mary-Ellen, 2021.
For me, the fruit constitutes to my femineity and sweetness, as they are sweet.
I used the stem of the cherries to create the arch of an upper-case “A” and my first name across the cross stroke, fashioning an “A” and making it all one. The Lettering of “amy” is designed into cherries, using the lowercase to create a rounder look for the cherries. I added a leaf to the stem to further indicate the idea of it being a cherry and highlighted it for a softer tone.
Ike’s logo
In this conceptual design logo, I created imagery with my first name and a black cat.
Individually, I am very affectionate with cats and grew up with cats. Finding comfort in them. I am using my childhood black cat, “Ike” in this logo. Black cats are traditionally known for being unlucky, but I see them in a positive light. Cats are free, independent, do not pander to everyone and love their naps, “A confounding mixture of loving companion and needle-clawed snob” Margret Crable, 2019. I see myself in all these aspects. Felines are elegant and feminine, which is another reason I love them and see myself in them.
I designed a Ikes face in the form of a lowercase “a.” Then the body with the “m” and the tail with the descender of the “y” at the end. The details of the oval eyes and whiskers further indicate the features of a kitty. Embedding a feline into my name.
Design Progress
Some other conceptual design ideas and my journey developing the final designs.
References
Crable, M (2019) How cats inspired artists from da Vinci to Warhol. [Blog post]. USC Dornsife. 29 October. Available online: https://dornsife.usc.edu/news/stories/on-national-cat-day-cats-inspire-art-from-da-vinci-to-warhol/#:~:text=Says%20Flint%2C%20%E2%80%9CThere%20must%20have,his%201870%20work%20The%20Flood. [11/12/23].
Ellen, M (2021) Let’s Talk History – Cherry. [Blog post]. She Sews Happiness. 14 April. Available online: https://shesewshappiness.com/part-one-the-history-of-the-cherry/ [11/12/23].