For the rebranding of Humber Tails socials, I wanted to focus on a more bright and colourful style while being straightforward about the campaign and overall cause of the charity. I chose to design their Facebook and Instagram profiles and posts as they both are very visual.
The Humber Tails Facebook page used their secondary logo as the profile image in one of the secondary colours, to not take away from the Facebook banner. The secondary logos are perfect for social media profiles.
For the header, I added the landscape campaign poster as it fits perfectly. The poster’s bold message and design, promote the campaign well as that’s what viewers will see first when opening the Facebook page.
For the photo section on the Facebook page, I added the campaign products and posters to show the marketing on social media, along with images of animals taken from the charity’s actual Facebook page to keep with their local and humble feel to the whole charity. This is to showcase the impact the campaign has as the Facebook photos promote animals that need adopting or who have recently been rehomed.
On the right of the Facebook page, I’ve displayed a post about one of the campaign products. The post states where the money goes when you buy one of the products and where to get it from. This makes the charity very trusting and transparent towards the audience. This makes the audience feel good about purchasing these products knowing the money is going straight to the animals and it helps the charity as they will be promoting the Humber Tails charity and campaign.
The second social I rebranded is the Humber Tails Instagram. I chose Instagram because you can make it much more personal and post lots of different content on your profile.
For the profile image, I included the light pink version of the secondary logo which is a perfect fit for social media profile pictures. Using the lighter pink than the darker one as it’s easier on the eyes. The pink for Instagram and blue for Facebook creates a difference between the two whilst using the same logo. Making sure I include the #Adoptatail campaign in both Facebook and Instagram profiles to promote the campaign as much as possible.
For the Instagram profile, the images are similar to the Facebook photo, including the campaign products and posters to promote and show what marketing Humber Tails would do on social media. Whilst involves photos of the animals within the shelter and those who have finally found their forever homes. The details of the stories showing off everything the charity does help create a welcoming feel to the charity overall and let the audience know how important their cause is.
The Instagram post showcasing one of the campaign posters and a description involving the #Adoptatail to further promote the tag to the audience and connect to them.
Below I have a link to an Instagram-style reel promoting the campaign in the form of storytelling. Showcasing the story of one of the Humber Tail Animals that is desperate for adoption, pulls on the heartstrings of the audience. Including a video of the animals as well evokes those same emotions to get people to adopt and donate to the charity.
References
Images (Facebook)
Hull Animal Welfare Trust (2024) Authors Timeline [Facebook]. 19 September. https://facebook.com/HullAnimalWelfareTrust/posts/pfbid02cg9VEwS6YTWqZGm8b1APuBFJcGxfHrVub4GdKiKSbtE3ADkptFoj1CFxTgqSypP5l [04/01/2025].
Hull Animal Welfare Trust (2024) Authors Timeline [Facebook]. 19 August. https://www.facebook.com/HullAnimalWelfareTrust/posts/pfbid0H2RxKtH9fkqkmne9vFmgW1dZkJHxQY7yizCkf7B9sJMGdoPkNUMT2U5GW6ruKCoJl [04/01/2025].
Hull Animal Welfare Trust (2024) Authors Timeline [Facebook]. 5 August. https://www.facebook.com/HullAnimalWelfareTrust/posts/pfbid0zqYttKvX3VdWLYiHf4KoFUdQgBebi1BdFqmrr1VMkKLMXu5rJWNarMPM88m1si5Rl[04/01/2025].
Hull Animal Welfare Trust (2024) Authors Timeline [Facebook]. 4 January. https://facebook.com/HullAnimalWelfareTrust/posts/pfbid0W1YXaia5Yfpz3py53Cb11wPTrFja1SgUXDV3df8Pru5Y4g38xhUDcARQBJehDtLFl [04/01/2025].
Mockups (Freepik,Unblast)
Freepik (Undated) Instagram post template*.https://www.freepik.com/free-psd/instagram-post-template_5263426.htm#fromView=keyword&page=1&position=0&uuid=807ddbc5-fb29-43c3-bba8-75e7ac78bb2a [04/01/2025].
Unblast (2022) Free Facebook page mockup 2022 (psd)*.https://unblast.com/download/45017/ [04/01/2025].
Unblast (Undated) Instagram page mockup (psd)*.https://unblast.com/download/14177/ [04/01/2025].