This project concerns Edecks, a decking, roofing, and timber company that offers a wide range of garden and outdoor products. Edecks is primarily an online business, providing customers across the UK. The company has built a strong reputation for convenience, customer service, and cost-effective nationwide delivery.
Before the creation of Edecks, there was the family-run business Kennings. Based in Yorkshire, Kennigs was established in 1989 to provide building supplies. Kennings is only locally based in Goole and has high delivery costs. Their audience consists of builders and Tradespeople. As this business grew, they noticed a gap in the market for roofing and decking supplies online. With this in mind, they set to create two new companies that focus on online products that will be shipped out. These companies were named Edecks and Eroofs.
Edecks and Eroofs were created in 2010. These are sister companies, with the only difference being that one focuses on decking while the other on roofing. However, we are focusing on Edecks for this project. Edecks is a web-based store. Their deliveries branches nationwide and are fast and budget-friendly. They showcase a wide variety of products on their website and include reviews to gain the trust of their customers.
Edecks, unlike Kennings, focuses its audience on everyday people, such as homeowners, gardeners, DIY hobbyists, and small-scale landscapers. Keeping their audience in mind, they make sure their products are easy to install and even provide a measuring kit. Edecks has competitive pricing and seasonal discounts to keep the customers coming back. They have great customer support and a budget-friendly price for their products.
Their company is thriving; however, they notice a severe drop in sales during the winter. To resolve this issue, they reached out to the marketing students with whom we were grouped. We were grouped with graphic design students and then spread across the marketing groups. We were there to share our opinions and advice and help with design. In our graphic design group, I, Rediate and James ( a year-three student) established what Edecks could improve from their website, social media posts, and promotions. We also explored their branding and believed a rebrand would be best as it looks too playful and unprofessional.
For this project, I decided to focus on Edeck’s social media posts and branding. I plan to redesign the logo and change the colours, and I will include all these changes in promotional online posts that I design.